Living With Lawyers
A leading innovative entrepreneur who seeks to bridge the gap between professional skills of a lawyer and inter-personal skills of a partner. Please scroll to view.
Living with Layers is a creative solution to a niche challenge; how does a Lawyer ‘shut off’ all of the strong professional qualities, ahem debate, for inter-personal relationships? An important under-taking that Christine Jones took on after her own 30-year relationship with Steve (a lawyer).
Christine challenge is to trail-blaze into an market that so far doesn’t exist. Having many other business models to assist lawyers, but no others to assist the lawyers’ personal relationships. She required a brand that was both corporate friendly and business professional - appealing to both business partners and romantic partners. She also required to stay away from anything that was ‘overly lawyer-y’.
Living with Lawyers provides specific skills, creative solutions, and fresh ideas to help lawyers and the people who either live or work with them to cultivate valuable connections and build prosperous relationships.
Using the uplifting text paired with a more playful pattern background to maintain a friendly professional vibe. Also keeping in line with the colors from the rack card that was done before the website. This achieves the goal of appealing to both professional and personal demographics.