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Oiselle

Meet Oiselle, pronounced "wah-zell", an athletic clothing company that's known internationally for their sturdy running gear. Please scroll to view.

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Roles:
UI/UX Design
Art Direction
Brand Refresh



Tools:
Graphic Design
Photoshop
Illustrator
XD


Skills:
Research
Prototyping
Graphic Design
UI
UX


 

History

It came as a big surprise when a company that only has one physical location, lured away Kara Goucher from a much larger competitor, Nike. Since then, Oiselle has been trying to shake up the entire running industry by advocating for athlete's rights.

Problem Space:

The company has been actively developing it's community, but sadly the online store was missing a lot of the personality behind the brand. They also had no way of appealing to novice runners, as they are more known as an elitist running company.

 
 
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Oiselle's future is feminine fierce; being a strong advocate for women, athlete's rights, clean sport and the fight against entrenched power.

 
 
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Running 101

Running 101 is a new introduction to Oiselle to help novice runners feel comfortable starting their running journey. This is a place where they can learn about the sport of running with easy to access tips and tricks. All while adding a new customer base for Oiselle to sell their product to.

 
 
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Oiselle Has Grit

Sally, the owner of Oiselle, wanted to add a sense of grit to match the determination of the runners. To visually accomplish this goal, I added this texture. Which helps move away from an otherwise clean and modern aesthetic.

 
 
 
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